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Pantene takes on afro hair discrimination with Black Minds Matter and Project Embrace


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Pantene has partnered with black mental health organisation Black Minds Matter and afro hair positivity venture Project Embrace to release a new campaign which aims to increase awareness of hair discrimination and common microaggressions in the UK, as well as stimulate long-lasting change to end discrimination against afro hair.
Forming part of the brand s ongoing Gold Series products, which launched in 2018, the ‘My Hair Won’t Be Silenced’ campaign kicked off following a research report which looks into the discrimination that people with afro hair in the UK face. The report found that at least 93% of Black people with afro hair having experienced microaggressions related to their hair, according to a 2020 report co ....

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