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CANADA/UK – Insights software and advisory firm Maru Group has launched a brand health tracking tool that aims to assess the difference between what participants say and do. The service, ‘Brand Health Tracking , is based on Maru Group’s Hub software. It will combine tracking data with other research on brand performance and analyse findings through System 1 and System 2 methodologies. Ged Parton, chief executive of Maru Group said: We’ve put together this solution to satisfy the client need for tracking data delivered efficiently at speed. Todd Trautz, chief innovation and solutions officer at Maru Group, added: We can uncover the emotional and rational pathways that drive brand choice and enable better, more informed, more confident decision-making in real-time. ....
Maru Launches Brand Health Tracking Solution Connecting Brand Role in Consumer Decision | Releases | USA Edition – Latest News, Breaking News, Top News Headlines explica.co - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from explica.co Daily Mail and Mail on Sunday newspapers.
(1) TORONTO and LONDON, Feb. 24, 2021 (GLOBE NEWSWIRE) Maru Group ( Maru ), the global insights Software and Advisory Services company, has announced the launch of Brand Health Tracking, a combined System 1 and System 2 research solution designed to deliver actionable data with agility and speed. Powered by HUB, Maru s proprietary software, Brand Health Tracking solution enables businesses to take real-time, tangible action from brand health research. HUB combines tracking data with all other research to provide total visibility of results in real-time, while the software s System 1 and System 2 methodologies deliver a unique and holistic view of brand performance. Ged Parton, CEO of Maru Group, explains, We ve put together this solution to satisfy the client need for tracking data delivered efficiently at speed. Our tracking programs deliver holistic data to clients rapidly, effectively real-time, saving weeks versus legacy programs because of our proprietorial s ....
Maru launch Brand Health Tracking solution connecting the role of brand in consumer decision making | Comunicados | Edición USA efe.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from efe.com Daily Mail and Mail on Sunday newspapers.