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2020 winners announced for the Creative Collection competition


2020 winners announced for the Creative Collection competition
March 11, 2021 10:26
The Grand Prix winners for the 2020 Creative Collection competition are Peters’ Proud and Punch campaign and Broadsheet Media in partnership with JCDecaux for Restaurant Live Lists.
The announcement:
The Outdoor Media Association (OMA) has announced the winners in the Creative Collection competition for 2020.
The joint Grand Prix winners are Peters’ Proud and Punch campaign and Broadsheet Media in partnership with JCDecaux for Restaurant Live Lists.
The judges were unanimous in their decision, noting that the two campaigns stood out for very different reasons. Peters’ was big, bright and bold, a classic Out of Home creative that launched their new line of vegan ice creams. The Broadsheet campaign in partnership with JCDecaux was recognised for delivering a great purposeful creative encouraging Melbournians and Sydneysiders to support local restaurants during lockdowns ....

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Maru launches brand analysis tool | News


CANADA/UK – Insights software and advisory firm Maru Group has launched a brand health tracking tool that aims to assess the difference between what participants say and do.
The service, ‘Brand Health Tracking , is based on Maru Group’s Hub software. It will combine tracking data with other research on brand performance and analyse findings through System 1 and System 2 methodologies.
Ged Parton, chief executive of Maru Group said: We’ve put together this solution to satisfy the client need for tracking data delivered efficiently at speed.
Todd Trautz, chief innovation and solutions officer at Maru Group, added: We can uncover the emotional and rational pathways that drive brand choice and enable better, more informed, more confident decision-making in real-time. ....

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Maru Group Canada Inc.: Maru launch Brand Health Tracking solution connecting the role of brand in consumer decision making


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TORONTO and LONDON, Feb. 24, 2021 (GLOBE NEWSWIRE) Maru Group ( Maru ), the global insights Software and Advisory Services company, has announced the launch of Brand Health Tracking, a combined System 1 and System 2 research solution designed to deliver actionable data with agility and speed.
Powered by HUB, Maru s proprietary software, Brand Health Tracking solution enables businesses to take real-time, tangible action from brand health research. HUB combines tracking data with all other research to provide total visibility of results in real-time, while the software s System 1 and System 2 methodologies deliver a unique and holistic view of brand performance.
Ged Parton, CEO of Maru Group, explains, We ve put together this solution to satisfy the client need for tracking data delivered efficiently at speed. Our tracking programs deliver holistic data to clients rapidly, effectively real-time, saving weeks versus legacy programs because of our proprietorial s ....

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