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How Piaget's high jewellery appeals to a new generation of super-discerning, ultra-rich clients


In Extraordinary Lights, the maison puts coloured gemstones front and centre in versatile, transformable pieces
6 July 2021 • 6:00am
The Piaget Extraordinary Lights necklace
It’s the billion-dollar question, quite literally, that plays on the mind of every executive at every luxury house: what do the new generation of one-percenters want? According to Christophe Bourrié, Global Director of High Jewellery and Exceptional Creations at Piaget, when it comes to jewellery, the answer is versatility. 
“Second or even third-generation Ultra High Net Worth Individuals in emerging markets are starting to buy high jewellery, and they wear it in a very different way,” he tells me via Zoom. “They’ll wear one or two pieces during the day as well as a full suite for an evening gala, and they always want more ways to style each piece.” The Swiss maison is only too happy to oblige, and its newest high jewellery collection delivers transformability in spades. ....

Christophe Bourri , Global Director , High Jewellery , Exceptional Creations , Ultra High Net Worth Individuals , Extraordinary Lights , Blissful Lights , Fancy Intense , Magical Aurora , Blazing Night , உலகளாவிய இயக்குனர் , உயர் அணிகலன்கள் , அல்ட்ரா உயர் நிகர மதிப்பு தனிநபர்கள் , ஆடம்பரமான தீவிரமானது ,

New limited-edition Argyle pink diamond coin unveiled - Jeweller Magazine: Jewellery News and Trends


New limited-edition Argyle pink diamond coin unveiled
Posted March 05, 2021 | By Arabella Roden • Editor
Australian precious-metal refiner The Perth Mint has released the latest in its limited-edition ‘The Jewelled Range’ of Argyle pink diamond coins, created in conjunction with pink diamond specialist supplier Glajz.
The latest edition to The Jewelled Range is The Jewelled Horse, following on from 2020’s The Jewelled Tiger, 2019’s The Jewelled Dragon, and 2018’s The Jewelled Phoenix.
With the prestige of The Jewelled Range and the Mint’s other Argyle pink diamond collaborations, a lot of work goes into developing the final prototype to deliver excellence for discerning investors and collectors alike ....

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