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2021 Cannes Lions Proves That Audio Campaigns Are Innovating More Than Ever


2021 Cannes Lions Proves That Audio Campaigns Are Innovating More Than Ever
By Roger Sho Gehrmann, Executive Creative Director, Studio Resonate
The Radio and Audio Lions at Cannes has generally been a lower tier affair, with fewer entries and less fanfare. While (arguably) modern advertising was born on radio, Cannes Lions has always been mostly about TV spots. The radio and audio category is usually a few music campaigns with recording artist-tie ins, or clever traditional radio campaigns being dominated by a handful South American agencies.
But looking at the shortlists and winners of 2021, it’s really clear now there has been a big shift in the audio media space, particularly with some unique innovation and new technology. ....

United States , Ben Jerry , Jeffery Robinson , Trone Center , Audio Grand Prix , Pharma Grand Prix , Audio Lions , Sick Beats , Good Humor , Wu Tang Clan , Tennis Australia , Bedtimes Stories , Schumann Resonance , Cannes Lions , Legal Director , ஒன்றுபட்டது மாநிலங்களில் , பென் ஜெர்ரி , ஜெஃப்பரி ராபின்சன் , ட்ரோன் மையம் , ஆடியோ மாபெரும் ப்ரீ , ஆடியோ சிங்கங்கள் , நல்ல நகைச்சுவை , வு டாங் குலம் , டென்னிஸ் ஆஸ்திரேலியா , ஶ்யூமந் அதிர்வு , கேன்ஸ் சிங்கங்கள் ,

'It was the best jury for me, ever': Merlee Jayme on Lions judging | Advertising


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In Dentsu Tokyo’s work for Radio Fukushima, a daytime earthquake evacuation drill was redesigned into a radio piece. During the programme, listeners tuned in on their radio in the darkness and experienced evacuating from their beds to their front doors. This was to help residents with night-time evacuation drills, given that earthquakes don t limit themselves to daylight hours.
This campaign was the only Asian work shortlisted in Cannes Lions’ Radio & Audio category this year. Australia bagged five shortlists, wrapping up APAC presence in this category. (See the Radio & Audio Lions shortlist here; the winners will be revealed this evening.) ....

Merlee Jayme , Dentsu Jaymesyfu , Dentsu Mcgarrybowen , Campaign Asia Pacific , Dentsu Tokyo , Radio Fukushima , Cannes Lion Radio , Audio Lions , Lion Radio , Audio Jury , New York , Merlee Jayme , Advertising News , Annes Lions , பிரச்சாரம் ஆசியா பெஸிஃபிக் , தெந்ட்சு டோக்கியோ , ஆடியோ சிங்கங்கள் , புதியது யார்க் ,