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2021 Cannes Lions Proves That Audio Campaigns Are Innovating More Than Ever

2021 Cannes Lions Proves That Audio Campaigns Are Innovating More Than Ever
By Roger Sho Gehrmann, Executive Creative Director, Studio Resonate
The Radio and Audio Lions at Cannes has generally been a lower tier affair, with fewer entries and less fanfare. While (arguably) modern advertising was born on radio, Cannes Lions has always been mostly about TV spots. The radio and audio category is usually a few music campaigns with recording artist-tie ins, or clever traditional radio campaigns being dominated by a handful South American agencies.
But looking at the shortlists and winners of 2021, it’s really clear now there has been a big shift in the audio media space, particularly with some unique innovation and new technology. ....

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FCB's Area 23 continues strong Cannes showing with Radio & Audio Grand Prix win

FCB's Area 23 continues strong Cannes showing with Radio & Audio Grand Prix win
adage.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adage.com Daily Mail and Mail on Sunday newspapers.

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Spikes Asia 2021: CHE Proximity named APAC Agency of the Year; Australia scores 10 Grand Prix led by Saatchi & Saatchi Melbourne with four

March 4 2021, 11:46 am | BY Ricki Green | 1 Comment
The Spikes Asia Festival of Creativity has today revealed the Grands Prix and Special Award winners, recognising the best work from across Asia-Pacific’s branded communications industry. Australia has scored 10 Grand Prix Awards, led by Saatchi & Saatchi Melbourne’s ‘Donation Dollar’ campaign for The Royal Australian Mint scoring Grand Prix in Design, Direct, Industry Craft and Outdoor. CHE Proximity Melbourne has been named Asia Pacific Agency of the Year, whilst Saatchi & Saatchi Melbourne has nabbed second place.
CHE Proximity Melbourne has taken the Grand Prix in Creative Effectiveness for NRMA ‘NRMA Safety Hub’; TBWA\Sydney has won the Media Grand Prix for Tourism New Zealand ‘PLAY NZ’; SDWM Melbourne has taken the Music Grand Prix for Spinifex Gum ‘Dream Baby Dream’; opr and Ogilvy Sydney have won the PR Grand Prix for KFC ‘Michelin Impossible’; VMLY&R Melbourne has been awarded the Ra ....

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