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Clicking with consumers: gaining the D2C advantage to connect the end-to-end retail experience


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Clicking with consumers
2020 fast-tracked the digital plans of many brands; forcing businesses of all shapes and sizes to embark on rapid digital transformation journeys to weather the storm of the global pandemic. One year on, many consumers remain confined to the four walls of their homes under social restrictions and business models have been upended in ways we never could have predicted would happen so quickly. It’s changed the way we live, work and – perhaps - shop forever.
The rapid growth of e-commerce has turned the world of retailing on its head. Shoppers are turning to their computer screens and smart devices in their homes, in their pocket or even on their wrist, to buy in a way that offers simplicity, convenience and speed. As a result, retail’s monumental shift ....

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Vauxhall Firenza Droopsnoot: Vauxhall Heritage Collection


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Vauxhall was the General Motors U.K. brand from 1925 to 2017. In this series we are looking at one model in the magnificent Vauxhall Heritage Collection representing each decade of the GM era. Our choice for the 1970s is the Vauxhall Firenza Droopsnoot.
The short-lived Vauxhall Viva HA described earlier in this series was replaced after three years by the Viva HB. This was in turn replaced after four years by the larger, though mechanically similar, Viva HC, which was produced throughout the 1970s. The HC was sold with various body styles including a two-door coupe, and with only a few exceptions the coupes were named Firenza. ....

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How eve Sleep more than Doubled its Revenue Through the Power of Partnerships and Automation


Founded in London in 2015, eve believes that every great day starts the night before. Its mission is to deliver the power of sleep wellness through premium products including mattresses and other sleep-inducing treats, with great design at their core.
The company was no stranger to affiliate programmes when it joined forces with Impact and Scale Digital in January 2020, but it was certainly not familiar with the efficiency that the Partnership Cloud delivers.
The team felt they were missing some great opportunities with publishers. What’s more, transactions had to be validated manually, taking up considerable time and resource, with tracking and visibility not where they needed to be, and insufficient monitoring of performance. So the decision was made to develop partnerships which truly shared in the team’s ambitions, allowing them to innovate and build strong relationships with both partners and publications. ....

United Kingdom , City Of , Mandy Boddy , Stephen Kerin , Partnership Cloud , Impact Partnership Cloud , Scale Digital , ஒன்றுபட்டது கிஂக்டம் , நகரம் ஆஃப் , ஆண்டி போடி , ஸ்டீபன் கெரின் , கூட்டு மேகம் , தாக்கம் கூட்டு மேகம் , அளவு டிஜிட்டல் ,