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Tokyo Olympics: which fashion brands are going for gold?

Tokyo Olympics: which fashion brands are going for gold?
Ben Sherman, Ralph Lauren and Lacoste are among the fashion brands hoping to benefit from added exposure and a boost in sales from this year s Tokyo Olympic and Paralympic Games.
If fashion retailers and brands needed a boost for what has been – at best – the toughest trading climate in more than a decade, then this summer’s Olympic and Paralympic Games in Tokyo could be just the ticket.
The sporting event, which starts today (Friday 23 July), will be broadcast to an international audience of more than 5 billion people across TV and digital live streaming services, predicts the International Olympic Committee. It provides a golden opportunity for fashion brands as all eyes will be on the athletes – and the clothes they are wearing – at the opening and closing ceremonies, and as they enter the arena to compete in their sport. ....

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Tokyo Olympics: which fashion brands are going for gold?

Tokyo Olympics: which fashion brands are going for gold?
drapersonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from drapersonline.com Daily Mail and Mail on Sunday newspapers.

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Will your operations shine this Christmas?

Will your operations shine this Christmas?
drapersonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from drapersonline.com Daily Mail and Mail on Sunday newspapers.

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How to capitalise on the passion for pre-loved fashion

How to capitalise on the passion for pre-loved fashion
Drapers examines how retailers big and small can add second-hand, or preloved items to their offer.
A Preloved Kilo event
Buying second hand is more on trend for consumers than ever, for everything from furniture to fashion thanks to a burgeoning number of new “pre-loved” initiatives. Last week, global furniture retailer Ikea announced that customers can give back unwanted, assembled items in exchange for vouchers. The items will then be resold in its stores.
Second-hand clothes shopping has also evolved from a hobby for dedicated thrift store fans, to landing into the baskets of families doing the weekly food shop at supermarkets. ....

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