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Madre Mezcal raises $3 million


Madre Mezcal raises $3 million
22nd April, 2021 by Nicola Carruthers
Mezcal brand Madre has secured US$3 million in funding to launch new products and expand its availability across the world.
Madre Mezcal is available in the US, Canada and Europe
The funds were raised through a Series A round, led by New York City-based venture firm Room Nine.
The US$3m will be used to expand Madre’s product range to target new consumption occasions, boost distribution and marketing efforts globally and online, and expand its word-of-mouth campaign.
Chris Stephenson, CEO of Madre, said: “Beyond a great tasting, easy-to-drink mezcal, Madre’s success has been a result of working closely with the communities that have driven word of mouth for the brand. ....

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Fast Growing Madre Mezcal Secures $3 Million Series A Round Led By Room 9 to Support New Product and Market Expansion


Fast Growing Madre Mezcal Secures $3 Million Series A Round Led By Room 9 to Support New Product and Market Expansion
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VENICE, Calif., April 21, 2021 /PRNewswire/
Madre Mezcal, named the fastest growing mezcal brand in America, has raised $3M to apply the brand s successful growth strategy to new products and new markets. The Series A round was led by
Room 9, a NYC-based venture capital studio that specializes in investing  in the consumer sector.
Madre Mezcal
Amid an increasingly competitive mezcal category, Madre has found quick footing through a grassroots strategy aimed at introducing consumers into the mezcal category. With the additional funding, Madre is poised to expand its word-of-mouth campaign largely driven by in-person activations and online engagement. The priorities of the brand will be to expand its product range to target new consumption occasions, while also expanding its distribution and marketi ....

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