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Pay-for-play news growing bigger in Nebraska


LINCOLN – With an evolving digital landscape and a rise in misinformation, many newspapers around the country are struggling to keep the doors open while others continue thriving as a community’s primary source of local news.
Nebraskans look to local newspapers for information about their communities and increasingly, much of that information is delivered a-la-carte via online and social media platforms. This structure sometimes makes it more difficult for news consumers to know which sources are staffed by community journalists and which are playing a new, less transparent set of rules. Nebraska has 15 pay-for-play sites.
“If there are 15 sites in Nebraska, it’s an issue. Probably a bigger issue nationwide, but it’ll eventually get bigger and bigger here,” said Dennis DeRossett, the executive director of the Nebraska Press Association. ....

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