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Share this article Share this article SANTA CRUZ, Calif., April 13, 2021 /PRNewswire/ LIFEAID Beverage Co., a leader in functional beverages sold in both can and powder form, announced today the introduction of its first sleep enhancement product: DREAMAID GO! The powdered drink is the latest addition to LIFEAID s recently launched line of powdered beverages and is the brand s first to address another daily activity all consumers have in common: resting and recharging. LIFEAID Beverage Co. Launches DREAMAID GO, For Restful Sleep As with all LIFEAID products, DREAMAID GO is responsibly formulated for efficacy while still emphasizing great taste. The supplement contains 5mg melatonin, chamomile, and valerian and is available to purchase today. DREAMAID GO is the fifth GO! powdered drink from the LIFEAID brand and is available only in the US at this time. ....
Share this article Share this article SANTA CRUZ, Calif., March 2, 2021 /PRNewswire/ LIFEAID Beverage Co., a leader in functional and nutrition-focused beverages, is renewing its partnership with CrossFit ahead of the 2021 CrossFit Games season. The season officially begins with the start of the CrossFit Open on March 11, 2021. FITAID Partners Globally with CrossFit for 2021 GAMES Season In the past 10 years, LIFEAID Beverage Co., creators of the recovery beverage FITAID, have become a staple of sports and high-intensity workout enthusiasts globally. The continued partnership will emphasize support of CrossFit affiliates, build their communities, and encourage proper fitness recovery with product sampling and education. ....
Share this article Share this article BOSTON, Feb. 5, 2021 /PRNewswire/ FITAID, the recovery beverage of LIFEAID Beverage Co. has renewed its partnership with Spartan®, the world s leading endurance sports and wellness brand, maintaining its designation as the official Recovery Beverage of Spartan North America, as part of a multi-year deal. FITAID, Athletic Recovery Beverage, Continues Multi-Year Partnership with Spartan Spartan athletes have long-come to know and love cracking open a FITAID when they reach the finish line as the first step to their recovery, said Spartan s Vice President of Global Partnerships, Ian Lawson. Our community relies on FITAID more than ever to fuel a clean recovery from training day to race day. We re excited and honored to continue our FITAID partnership for years to come – they have been with us from the beginning and are truly part of the Spartan family. ....