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Arctic Rally Finland Powered By Capitalbox attracted an audience of billions already before the race


The event itself gained awareness of billions as views on the subject, even before the race even had taken place. In terms of international interest, the FIA WRC Arctic Rally Finland is equivalent with Arctic Council Ministerial Meeting held in Rovaniemi back in 2019.
The race weekend skyrocketed the viewings
The gained media value during the event week was exceptionally high. The global media gained alone was 5 billion viewings and the value of gained media potentially 44 million euros. The estimated value of social media attention gained from the event week is 505 million viewings with an estimated value of 2,5 million euros.
Rovaniemi attracted a star-studded line-up to take part in Arctic Rally Finland, and the world’s best rally drivers were seen driving the snowy roads of Lapland. The drivers and teams not to mention rally organisations keep spreading the images and videos in their social media channels and websites for an audience of millions, so the media ....

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Ireland ready to bring marine and scientific expertise to Arctic Council as observer, says Department of Foreign Affairs


A file photo of Ireland’s Foreign Minister Simon Coveney in January 2020. “We are affected by the changes taking place in the Arctic,” Ireland’s Department of Foreign Affairs says. “These are already affecting our coastal and farming communities. In our view, we are a natural candidate to become observers to the Arctic Council.”(John Thys/AFP via Getty Images)
Ireland is ready to bring its marine and scientific expertise to the Arctic Council as an observer state and made its formal application to the international forum on December 21, says the Irish Department of Foreign Affairs.
“Ireland not only has the capacity to contribute, but also a strong willingness and enthusiasm from policy makers, the scientific community and other parts of  Irish society to engage with the Arctic region, especially through the Arctic Council and its Working Groups,” the department said in emailed comment to Eye on the Arctic. ....

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Why the U.S. Should Support Arctic Council Observer Status for Estonia


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On May 19 and 20, the 12th Arctic Council Ministerial Meeting will take place in Reykjavík, Iceland. Among other issues, the eight council member states will consider the applications of countries and organizations seeking observer status in the Arctic Council. Estonia is one of the applicants for observer status. As a non-Arctic state that will undoubtedly contribute to the work of the Arctic Council, Estonia meets the requirements for observer status. Estonia is a valuable North Atlantic Treaty Organization (NATO) ally, and Estonia’s growing interest in Arctic matters will serve to advance transatlantic interests in the region. As such, the United States should strongly support Estonia’s application to become an Arctic Council Observer. ....

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Explore Fairbanks CEO resigning after two decades


For Deb Hickok, a two-decades-long mission to bring more people to Fairbanks is coming to an end. After working as the CEO and president of the destination marketing organization Explore Fairbanks for 21 years, Hickok is resigning this coming summer
During her long career, Hickok took part in changing the perception of Fairbanks, helping it become a four-season tourist destination, an event hub and the heart of aurora viewing.
Hickok said it took time and the efforts of many people to develop and update the marketing strategy. “Anything big requires collaboration and a lot of people looking in the same direction and working toward it,” she said. ....

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