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HUL's 'Smart Fill' machine takes on refill pouches, zero waste stores…


HUL’s ‘Smart Fill’ machine takes on refill pouches, zero waste stores…
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… But how likely will it change consumer behaviour? Will the eco-friendly ‘woke’ citizen go the extra mile?
After years of relying on refill pouches, ‘kirana’ stores and zero waste businesses, consumers finally have a more eco-friendly alternative to buying Hindustan Unilever (HUL) products. HUL has launched an initiative, called a ‘Smart Fill’ machine. It is an in-store vending model for its home care products, and its aim is to reuse, reduce and recycle plastic.
HUL is attempting to incentivise the use of this machine and reusable bottles by offering a discount. If the consumers bring in their own bottle, they are offered a Rs 30 discount. If they choose to purchase a ‘Smart Fill’ bottle (which can be subsequently reused), then they will get a Rs 15 discount. ....

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Supermarket price war: who's doing what? | Reports


By Ellis Hawthorne2020-10-27T15:00:00+00:00
The pandemic has wreaked havoc on the economy and, as a result, the supermarkets have had to make big changes to keep their prices in line with tighter shopper budgets. We’ve seen moves to everyday low pricing, round pound promotions and new value ranges – here’s how the retailers have played the price war this year
Tesco
Tesco was the first domino to tip on everyday low pricing in 2020. The changes began in early July, when it emerged the retailer told suppliers they had until 10 July to agree to drop their prices. By August, Tesco had cut prices on almost 600 ambient SKUs across a raft of categories including crisps, bread, condiments, snacks, confectionery and cereal [Edge by Ascential 9 w/e 19 August 2020].  ....

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