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Emotive adds Rhian Mason as head of content distribution


Emotive adds Rhian Mason as head of content distribution
March 10, 2021 9:39
Emotive has hired Rhian Mason as head of content distribution, focusing on social and earned media.
Mason joins from DDB Group’s Mango Communications after 18 months as head of social and content. Previously, she was at IPG Mediabrands across Sydney and London, establishing the branded content offerings and leading a team of specialists to deliver work across social media, influencers, and native advertising partnerships.
Rhian Mason has joined Emotive from Mango
“Emotive do things differently, as a long-time admirer of their approach to creativity and brand storytelling, I’m super excited to be joining the team and working alongside some brilliant people,” Mason said. ....

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Not even Covid can stop the IRB performing miracles in international travel | Topics: Keeneland, William Haggas, International Racing Bureau, Saudi Cup, Wesley Ward, Hong Kong International Races, Breeders' Cup


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The IRB’s Adrian Beaumont at the Breeders’ Cup: “We took 21 different trainers and 36 runners, from England, Ireland, France, Germany and Japan. It was remarkably successful to have four winners, at a time when Europeans couldn’t even visit America. That will be an absolute highlight of my career”
Among other things, 2020 will be remembered as the year that decimated the travel industry, with movement of people between countries virtually impossible in so many cases. It takes more than that to put off the International Racing Bureau, however.
Today’s Hong Kong International Races, featuring ten runners from Europe and Japan, are an example of the IRB working their magic moving racehorses around the globe, but surely their greatest achievement in this extraordinary year was the Breeders’ Cup. Despite a ban on foreigners entering America, they managed to take a 36-strong overseas team of horses to Kentucky. The raiders emerged, victorio ....

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