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Blog: A celebrity's personal morality is not a brand's responsibility: IIHB survey | Opinion


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After wrestler Sushil Kumar was arrested on murder charges, the old controversy around the brand ambassador impacting the fortunes of the endorsed brand resurfaced. There was much din and noise in earlier cases involving Saurav Ganguly and Akshay Kumar when their infirmities made the brands they were endorsing a laughing stock on social media. Both the brands, Fortune Oil and Dabur Chyawanprash, and their celebrity ambassadors were badly lampooned in earlier months. 
 
So with Sushil Kumar now in jail, the team at the Indian Institute of Human Brands (IIHB) set out to ask consumers if the arrest of the fallen Olympian would impact their views on Patanjali Desi Ghee. A total of 332 respondents (M= 231, F=101), all in the 18-35 years age segment were telephonically contacted in the week of 7 June 2021.  87% of the respondents said that Patanjali Ghee had done no wrong. The celebrity’s personal morality was not the responsibility of the br ....

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Sandeep Goyal’s Mogae to acquire Rediffusion India


Sandeep Goyal’s Mogae to acquire Rediffusion India
With the acquisition, the 48-year-old company launched by Arun Nanda, Ajit Balakrishnan and Mohammed Khan will cease to exist as a separate entity
Delhi, May 02, 2021
The Sandeep Goyal-owned integrated marketing and communications agency Mogae is said to have acquired Rediffusion India for an undisclosed amount. Sources close to the development have confirmed the news to BestMediaInfo.com. The sources also said Rediffusion will cease to exist as a separate entity.
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Emails sent to Mogae and Rediffusion had not elicited any response at the time of publishing the news. ....

Navonil Chatterjee , Arun Nanda , Dhunji Wadia , Rahul Jauhari , Ajit Balakrishnan , Mohammed Khan , Advertising Agencies Association Of India , Rediffusion Group , Forum For Ethical Use Of Data , Indian Institute Of Human Brands , National Research Users Council , Advertising Standards Council Of India , Mogae Group , Dentsu International , Indian Broadcasting Foundation , Bestmediainfo Bureau , Srivastava Delhi , Sandeep Goyal Owned , Rediffusion India , Star Awards , Creative Officer Rahul Jauhari , Chief Strategy Officer Navonil Chatterjee , Joint Presidents , Mogae Media , Advertising Agencies Association , Advertising Standards Council ,