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PINEHURST – Two Moore County startup firms will merge to form an integrated team that will provide “supercharged marketing with a niche in behavioral science,” according Clicksuasion Labs, which retains the name of one of the two firms involved in the merger.
Novae Design Group and Clicksuasion Labs have entered a definitive merger agreement and will operate their consultancy that works on strategic marketing and behavioral science management, with a portfolio that includes clients like Microsoft, Harley-Davidson, Boeing, and Lendlease.
Financial terms were not disclosed.
“The integrated team will close the loop between consumer research and applied marketing,” said Dr. Michael Barbera, chief behavioral officer at Clicksuasion Labs in a statement. “We could not be more enthusiastic about this transaction.” ....

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