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Clicksuasion Labs Acquires Novae Design Group

The complementary nature of the portfolios of two locally-based companies has brought them together, joining forces to develop a strategic marketing and behavioral science management consulting firm under a single banner.
Clicksuasion Labs and Novae Design Group announced they had entered a definitive merger agreement earlier this month and will operate jointly as Clicksuasion Labs. Their client portfolios include Microsoft, Harley-Davidson, Boeing, Lendlease, and the Southern Pines Brewing Company.
âTogether, the integrated team will close the loop between consumer research and applied marketing,â said Michael Barbera of Clicksuasion Labs. âWe could not be more enthusiastic about this transaction and the addition of our newest Clicksuasion team members. We welcome each one of them and look forward to making a combined impact.â ....

Cyndi Fifield , Michael Barbera , Moore County Chamber , Southern Pines Brewing Company , Novae Design Group , Southern Pines Brewing , Clicksuasion Labs , மைக்கேல் பார்பெரா , மூர் கவுண்டி அறை , தெற்கு பைன்கள் காய்ச்சுதல் நிறுவனம் , தெற்கு பைன்கள் காய்ச்சுதல் ,

Startups merge, form integrated marketing, behavioral science consulting firm

PINEHURST – Two Moore County startup firms will merge to form an integrated team that will provide “supercharged marketing with a niche in behavioral science,” according Clicksuasion Labs, which retains the name of one of the two firms involved in the merger.
Novae Design Group and Clicksuasion Labs have entered a definitive merger agreement and will operate their consultancy that works on strategic marketing and behavioral science management, with a portfolio that includes clients like Microsoft, Harley-Davidson, Boeing, and Lendlease.
Financial terms were not disclosed.
“The integrated team will close the loop between consumer research and applied marketing,” said Dr. Michael Barbera, chief behavioral officer at Clicksuasion Labs in a statement. “We could not be more enthusiastic about this transaction.” ....

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CFCC's Small Business Center Offers Free Support For Local Business Owners And Entrepreneurs by Jim Morton

Sponsored Content provided by Jim Morton - President, Cape Fear Community College
The Cape Fear Community College Small Business Center (SBC) is part of a statewide network designed to support the development and growth of small businesses. Millions of Americans choose to start their own business each year – even during a pandemic. If you take a quick look around our own community, it’s evident that the Cape Fear region is growing. But turning the dream of successful small business ownership into reality is not easy; CFCC’s Small Business Center is an incredible resource for our small business community. ....

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Revenge Spending Expected

Revenge Spending Expected
Revenge Spending Expected
CAVEAT: Sadly, the Governors of the several of the Republican-controlled states have decided to prematurely lift their mask mandates and open restaurants (and bars) to 100 percent capacity. This misguided move may result in proliferating virus mutations and thus, variants. If that disease spread comes to pass, as expected, it will cause a delay in the arrival of Normal 3.0 (our Post-COVID environment), which is when we will see Revenge Spending.
On Monday, I attended a meeting of theÂ Carolinas Chapter of the Institute of Management Consultants USA. One of the featured speakers was my friend Clicksuasion s Dr. Michael Barbera. A couple of weeks ago, I wrote aÂ ....

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