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'We want all the brands the customer is used to': How the Army & Air Force Exchange Service approaches retail

'We want all the brands the customer is used to': How the Army & Air Force Exchange Service approaches retail
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People of the Pines 2022: The Pilot's 20 Under 40 |

The Pilot’s second annual People of the Pines: 20 Under 40 honors a group of outstanding professionals who excel in their industry and are leaders in their companies and our ....

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Clicksuasion Labs Acquires Novae Design Group


The complementary nature of the portfolios of two locally-based companies has brought them together, joining forces to develop a strategic marketing and behavioral science management consulting firm under a single banner.
Clicksuasion Labs and Novae Design Group announced they had entered a definitive merger agreement earlier this month and will operate jointly as Clicksuasion Labs. Their client portfolios include Microsoft, Harley-Davidson, Boeing, Lendlease, and the Southern Pines Brewing Company.
“Together, the integrated team will close the loop between consumer research and applied marketing,” said Michael Barbera of Clicksuasion Labs. “We could not be more enthusiastic about this transaction and the addition of our newest Clicksuasion team members. We welcome each one of them and look forward to making a combined impact.” ....

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Startups merge, form integrated marketing, behavioral science consulting firm


PINEHURST – Two Moore County startup firms will merge to form an integrated team that will provide “supercharged marketing with a niche in behavioral science,” according Clicksuasion Labs, which retains the name of one of the two firms involved in the merger.
Novae Design Group and Clicksuasion Labs have entered a definitive merger agreement and will operate their consultancy that works on strategic marketing and behavioral science management, with a portfolio that includes clients like Microsoft, Harley-Davidson, Boeing, and Lendlease.
Financial terms were not disclosed.
“The integrated team will close the loop between consumer research and applied marketing,” said Dr. Michael Barbera, chief behavioral officer at Clicksuasion Labs in a statement. “We could not be more enthusiastic about this transaction.” ....

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