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Kroger dangles incentives for consumers to get COVID-19 shots


#CommunityImmunity campaign offers $5 million in sweepstakes plus free-groceries-for-a-year giveaways
The Kroger Co. is incentivizing Americans to get vaccinated against COVID-19 through the #CommunityImmunity giveaway campaign.
Slated to be launched next week by Kroger Health, the retailer’s health care arm, the #CommunityImmunity campaign will offer customers and associates prizes including five $1 million giveaways and 10 free groceries-for-a-year giveaways each week for five weeks, totaling 50 winners.
In announcing the program late Thursday, Cincinnati-based Kroger said the company aims to encourage more people to receive coronavirus immunizations, in turn helping to speed the nation’s reopening from the pandemic. The effort, too, comes after a collaboration with the Biden administration as part of the national push to get 70% of U.S. adults their first COVID vaccine dose both the Pfizer/BioNTech and Moderna vaccinations require two shots by July 4. ....

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Kroger stores to offer $5M in cash prizes, free groceries for a year to encourage COVID-19 vaccinations


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“To vaccinate more Americans and help bring this pandemic to an end, we all have to do our part, and it’s exciting that Kroger is using innovative tactics to encourage vaccinations among its millions of customers across the country,” said Ian Sams, deputy assistant secretary for public affairs at the U.S. Department of Health and Human Services.
According to the release, the Kroger Health organization has distributed more than 4.6 million COVID-19 vaccines as of Friday, May 28.
“The faster we reach community immunity, the sooner we can all get back to enjoying backyard barbecues, live music and gathering for special occasions,” said Rodney McMullen, Kroger’s chairman and CEO. “We greatly appreciate President Joe Biden’s leadership and partnership with the private sector to increase vaccinations among the U.S. population, especially people of color and individuals under age 30. As an employer, grocery provider, and community partner, the #CommunityImmu ....

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