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Urban Indians have appetite for travel; health, safety risks are biggest barrier: Report
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Urban Indian have appetite for travel; health, safety risks are biggest barrier: YouGov report
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The number of people intending to take domestic holidays rose by 12 points between January (44%) and May (56%) due to the vaccine roll-out, according to the YouGov data.
The study highlights the views of around 185,000 global survey respondents from 25 markets on the barriers to travel.
YouGov’s ‘International Travel & Tourism Report 2021: The road back to normality’ shows that while international travel intention in 2020 remained low due to strict travel restrictions in the UK, Britons’ intent to travel domestically for leisure rose sharply at the start of 2021.
Health risks remain the main barrier to travel (48%) for global survey respondents, followed by safety (37%) and travel restrictions (35%).
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Eva Satkute Stewart
Global Sector Head for Travel & Tourism, YouGov
Eva Stewart is the Global Sector Head for Travel & Tourism at YouGov, a global public opinion and data group, where she is leading product innovation, international partnerships and business growth. She has over 14 years’ experience as a business strategist with a passion for bringing market and consumer insights, cutting-edge analytics and consulting services to private and public organisations globally.
Eva has worked with hundreds of travel sector clients, including national, regional and city tourism authorities as well as major brands in various industry sectors helping to inform tourism growth strategies and identify market trends and opportunities.