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Juniper publishes AI research report

Juniper publishes AI research report
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Ensuring Your DXP Is Ready for the Next Big Shift


PHOTO:
PaulPaladin
Now that we know Digital Experience Platforms (DXPs) were not immune to challenges of usability, scalability and uptime last March, the question is how to prepare for the next big spike.
And the spikes are already here, one year later. Just ask any state around the U.S. that manage COVID-19 vaccine appointments. 
Being ready for a digital onslaught requires a combination of the right flavor of cloud computing technology, the right people and a solid digital emergency plan, according to Irina Guseva, principal analyst at Gartner who first reported the usability, scalability and uptime problems in her Magic Quadrant for Digital Experience Platforms report released in January. Customers of a majority of Digital Experience Platform providers reported those problems to Guseva in the March 2020 time frame. The “failure” many experienced in March forced these practitioners to get their house in order, she added. ....

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How Did Digital Experience Platforms Fare in the Digital Onslaught of 2020?


The Digital Experience Platform (DXP) market saw significant investment movement in the early days of 2021.
Sitecore announced last month a $1.2 billion “private investment,” something it calls the “largest-ever capital investment in the martech space,” a questionable label whenever something comes in as “private.” But billion is billion, we suppose.
Also last month, Bloomreach, another DXP provider, acquired Customer Data Platform (CDP) and marketing automation provider Exponea and announced a $900 valuation after a $150 million investment by Sixth Street Growth. 
Piping-hot funding news out of this software market is setting an interesting tone for 2021. However, it’s the timeframe of March 2020 and one particular finding from a noted DXP analyst firm that tells another story for which practitioners should take note. ....

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