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Want to create a healthy food brand? It’s all in the name
A brand’s name can influence how likely consumers are to perceive it as healthy, reveals new research.
The interest in healthy food has grown rapidly among both consumers and food manufacturers in recent years. Previous research has shown that as well as nutritional information, non-sensory factors such as portion size and the colour and shape of its packaging can all shape the consumer s perception of healthy food.
However, it is less clear how brand names might influence perceptions of healthy food. That’s despite this being one of the most important external cues for product evaluation and which has been shown to affect the perceived quality of both products and brands. ....

United Kingdom , Miyagi University , Oxford University , Healthy Foods , Prepared Foods , Processing And Packaging , Food Labelling , Sensory Profiling , ஒன்றுபட்டது கிஂக்டம் , மியையேஜை பல்கலைக்கழகம் , ஆக்ஸ்ஃபர்ட் பல்கலைக்கழகம் , ஆரோக்கியமான உணவுகள் , ப்ரிபேர்ட் உணவுகள் , ப்ரோஸெஸிஂக் மற்றும் ப்யாகேஜிஂக் , உணர்ச்சி ப்ரோஃபைலிஂக் ,