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Jim Beam Peach launches in UK with Asda


Jim Beam Peach launches in UK with Asda
Top-selling Bourbon brand Jim Beam is launching its new flavour in the UK.
Jim Beam Peach will be available as a three-month exclusive with Asda stores, RRP £18, from 2 January. It is designed as a nod to the Kentucky-based distillery s Southern heritage while playing into the growing popularity of peach-flavoured alcoholic beverages among UK drinkers.
Describing it was a perfect blend between the sweetness of peach and woody notes of Bourbon , the brand recommends serving its newest flavour neat or with soda water in a Highball cocktail. 
Nick Ganich, head of Beam Suntory Brands at Edrington-Beam Suntory UK, said: We are delighted to launch this new liquid, which showcases the flavours of Southern America and allows drinkers to enjoy a taste of summer wherever they are. ....

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