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Uber to spend Rs 18.5 cr, get 150,000 drivers vaccinated over next 6 months

Uber on Friday unveiled an Rs 18.5-crore initiative to get 150,000 drivers on its platform vaccinated over the next six months, stepping up efforts to help India’s fight against the second wave.
It will compensate car, auto, and moto drivers on its platform for time spent getting the jab. Drivers showing valid digital vaccination certificates will be eligible for Rs 400 for each of their two shots. All drivers able to show they’ve been vaccinated before April 30 will be able to claim the funds.
“Mass vaccination is key to tackling the Covid crisis, and this is the best way to ensure that drivers, riders and the broader community can get protected as soon as possible,” said Pavan Vaish, head (supply and driver operations), Uber India and South Asia. ....

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How crowdfunding platforms have raised crores for social causes during the pandemic

How crowdfunding platforms have raised crores for social causes during the pandemic
Crowdfunding platforms have been a beacon of hope for many hit by illness and hardship during the COVID-19 pandemic.
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At two months old,
Teera Kamat was diagnosed with spinal muscular atrophy Type 1. This rare genetic disease attacks the baby’s nerves and muscles, and as it progresses, makes it extremely difficult for the child to carry out basic activities like sitting up, lifting the head, swallowing milk and even breathing.
The treatment? A one-time gene replacement therapy called
Zolgensma, which, in her current state, could be a potential “cure”. It is available in the USA for around ....

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#Throwback2020: Best brand tweets in India

The constraints of 2020 encouraged brands to be more creative.
02 Jan, 2021 - 12:02 PM IST | By indiantelevision.com Team
NEW DELHI: Twitter is a reflection of what’s happening in the world and what people are talking about. Over time brands across categories have leveraged Twitter’s ad offerings and influence to strengthen their presence among audiences. This year, as businesses pivoted to digital-first campaigns, Twitter emerged as an indispensable partner to launch something new and to connect with consumers. The constraints of 2020 encouraged brands to be more creative, thoughtful and personal, resulting in campaigns that warmed the heart and left people wanting more. Let’s look back at some brands and campaigns that stood out and made a difference with their Twitter salvos: ....

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