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Twitter launches conversation settings for ads, gives brands more control

Twitter on Tuesday launched conversation settings for advertisements, giving brands greater control over how they engage with customers.
Launched globally in August last year, conversation settings have given Twitter users more control over who can reply or engage with their tweets. This has now been extended to brands.
We know that the feature has been received really well - since launch in Q3 2020, 11 million people have applied conversation settings to 70 million conversations globally. We understand that as advertisers talk to their customers on Twitter, they may need control over their conversations too. That is why today we are excited to share that we have made it easier for brands to curate their conversations with the introduction of conversation settings for ads via compose Tweets directly through Tweet Composer or through our Ads API, said Kanika Mittal, Business Head, Twitter India. ....

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Twitter Will Now Enable Advertisers to Control Who Can Reply to Their Promoted Tweets

This is. interesting.
After adding the capacity for users to limit who can reply to their tweets last August, Twitter is now extending the same to promoted tweets, so that brands can limit who is able to reply to their ads.
We’re making it easier for brands to control the conversations they start on Twitter.
Introducing Conversation Settings for Ads: Twitter Business (@TwitterBusiness) March 9, 2021
As you can see here, now, within the Twitter ads creation flow, you ll have the option to choose who can replay to your promoted tweet via a new dropdown menu. As with Twitter s regular conversation controls, advertisers will be able to leave it as the default, which will mean that anyone can reply, or they ll be able to select “People you follow” or “Only people you mention”, restricting who can respond. ....

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