Apr 10th, 2021 UK consultancy ThePackHub’s latest packaging report details more than 550 packaging innovations and is grouped into nine trend sections. The recently published Global Packaging Trends Compendium 2021 goes into great depth about the packaging initiatives leading the way and shaping things to come. One of the trend areas is - The Online Surge – reflecting the many innovations related to the growth of the e-commerce channel. The progress of the online channel is significant. The sector has perhaps grown more in the last 12 months than at any time in the previous 20 years. It has received a considerable boost due to behavioural COVID-19 pandemic changes as swathes of consumers worldwide were compelled to switch from purchases from their local bricks and mortar stores to buying directly from their mobile, computer or tablet screens. These changes have had an immediate impact on the innovations coming to market and we’ve tracked some great examples.
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