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Robin Mason joins Firmenich as President, Fine Fragrance North America

Robin Mason joins Firmenich as President, Fine Fragrance North America
Premium Beauty News
Robin Mason as President, Fine Fragrance North America.
Effective June 14, 2021, Mrs Mason will lead the group’s business unit in the region, with responsibility for creation, sales, marketing, fragrance development, technical development and innovation.
“
Robin is a highly accomplished and respected beauty executive who has demonstrated great success in building brands across different companies, and is recognized for her expertise in fine fragrance,” said Ilaria Resta, President, Global Perfumery, Firmenich. “
She will bring a new perspective to the Fine Fragrance business, and help drive innovation and transformation to deliver best-in-class fragrances for our customers. I warmly welcome her arrival to our company.” ....

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Fine Fragrance RE¦IMAGINED: Firmenich and Central Saint Martins Project the Future Role of Fine Fragrance

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GENEVA, March 3, 2021 /PRNewswire/ Firmenich, the world s largest privately-owned fragrance and taste company, has teamed up in an exclusive collaboration with world-renowned arts and design college Central Saint Martins in London to reimagine the future of fine fragrance. Twenty-one projects provide a unique, fragrance forward vision for game-changing uses of fine fragrance, from heat relief, water conservation, and community empowerment, to mindful eating and scent travel.
Firmenich is empowering a positive future for fine fragrance, said Ilaria Resta, President, Global Perfumery, Firmenich. Through both
RE|GENERATION and
Olfactive Design, we are writing a new story including creation, distribution points, distribution methods, and physical or digital experiences, to reinvent the value of fine fragrance. Perfume becomes a social intermediary, identity marker and mindful catalyst. ....

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Matteo Magnani Joins Firmenich as Chief Consumer & Innovation Officer, Perfumery

Press release content from PR Newswire. The AP news staff was not involved in its creation.
Matteo Magnani Joins Firmenich as Chief Consumer & Innovation Officer, Perfumery
January 21, 2021 GMT
GENEVA, Jan. 21, 2021 /PRNewswire/ Firmenich, the world’s largest privately-owned fragrance and taste company, officially announces the arrival of Matteo Magnani as Chief Consumer & Innovation Officer, Global Perfumery. Magnani is responsible for future-proofing the marketing and innovation pipeline by enhancing existing capabilities and driving breakthrough solutions for our customers.
“Matteo is an experienced business leader with a strong track record in brand building and innovation,” said Ilaria Resta, President, Global Perfumery, Firmenich. “In this new role, he will focus on transforming in-depth market and consumer insights into business opportunities and solutions, to enhance our robust capabilities across innovation, naturals and sustainability. Matteo wi ....

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