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Facebook to use your feedback to rank content in News Feed


Facebook to use your feedback to rank content in News Feed
Facebook said it will continue to incorporate this feedback into its News Feed ranking process.
By IANS|   Posted by Minhaj Adnan  |   Published: 23rd April 2021 2:46 pm IST
San Francisco: Facebook has announced to incorporate more feedback into its News Feed ranking and starting this spring, the social network is expanding its work to use direct feedback from people who use its platform to understand the content people find most valuable.
Facebook said it will continue to incorporate this feedback into its News Feed ranking process.
“Over the next few months, we’ll test new ways to get more specific feedback from people about the posts they’re seeing, and we’ll use that feedback to make News Feed better,” said Aastha Gupta, Product Management Director. ....

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Seedooh offers verification services for Tonic Media Network displays


Photo: provided
April 23, 2021
Seedooh, an OOH technology platform provider, will verify OOH campaigns across the Tonic Media Network with its independent verification platform. With this platform, Tonic s advertisers and partners can receive campaign delivery reporting for all of its 3,500 displays, according to a press release.
The platform uses automated secure processing to ensure accuracy and timeliness for results, according to the release.
It s critical that our customers have the confidence that we are delivering the right content, to the right screens at the right time and that if anything happens to impact that endeavor, then we are able to identify and rectify the issues as quickly as possible, Richard Silverton, CEO, Tonic, said in the release. Seedooh is designed and proven to enable these things automatically and at scale, so we are very pleased to activate this integration to help us improve our campaign reporting and delivery promise to all our ....

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Facebook to incorporate direct user feedback on News Feed arrangement

Facebook to incorporate direct user feedback on News Feed arrangement
theglobeandmail.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theglobeandmail.com Daily Mail and Mail on Sunday newspapers.

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Intersection hires on VP of programmatic partnerships


April 22, 2021
Intersection, a smart cities media and technology company, has hired Sheri Ham to serve as vice president of programmatic partnerships and sales. Ham will set the company s programmatic strategy and expand its capabilities, according to a press release.
Prior to joining Intersection, she served as SVP for programmatic at Nativo In.
With the continued expansion of digital screens in public spaces and advances in data and technology, advertisers can now unify execution, optimization and attribution for OOH with other channels, Michael Rosen, chief revenue officer of Intersection, said in the release. We re thrilled to welcome Sheri to the team and leverage her vast experience in digital media to open our network of digital OOH to more digital buyers. ....

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