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Foxtel enlists Herd MSL for PR duties

Foxtel enlists Herd MSL for PR duties
July 28, 2021 10:17
Publicis Group PR and communications agency, Herd MSL has won the PR account for Foxtel, following a competitive pitch.
In its new capacity Herd MSL will support Foxtel’s PR and content communications team in delivering “full 360 integrated marketing campaigns” and positioning Foxtel as “the home of sport and entertainment in Australia”.
Skye Lambley, group managing director at Herd MSL said that the agency is looking forward to delivering creative campaigns for a marquee brand known across Australia.
Group MD, Skye Lambley
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“We are a curious, fearless and creative team that thrives on delivering impact for our clients and we look forward to bringing this to our partnership with Foxtel.” ....

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Herd MSL bolsters leadership, promotes Stuart Wragg and Laura Beament

Herd MSL bolsters leadership, promotes Stuart Wragg and Laura Beament
March 16, 2021 4:57
Publicis Groupe public relations agency, Herd MSL, has promoted Stuart Wragg as chief strategy officer and Laura Beament to managing director of Fuel Communications.
The appointments come as the agency moves to bolster its executive team and bring depth to its corporate, consumer and government sectors. The management shakeup also follows the departure of managing director Jason Carnew in August last year.
Emma de Voss, Rami Mallis, Skye Lambley, Laura Beament, Stuart Wragg
Wragg has been at the agency since 2010, joining its corporate communications arm N2N communications as associate partner and creative director, before moving into the wider agency. He steps up to CSO from his position as strategy director. ....

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Frank PR alumni Jodie Moses and Olivia Meena launch Candid Communications

Frank PR alumni Jodie Moses and Olivia Meena launch Candid Communications
January 14, 2021 11:03
Jodie Moses and Olivia Meena have launched their own public relations agency, Candid Communications.
The agency has launched with foundation client H&R Block, and will also be working with ready made made meal delivery services Macros and Soulara, Skullcandy Oz, Soundbooks and The R8.
Jodie Moses and Olivia Meena have launched Candid Communications
The pair came together during their time at Enero’s PR agency Frank, where they worked on the H&R Block account.
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Marketing and digital innovations director at H&R Block, Louise Cummins, said: “H&R Block is excited to be part of the Candid community. Knowing both Olivia and Jodie from previous professional relationships, we are excited to be a founding client believing in their passion for publicity, creativity and innovative ways of working; as we continue to evolve and grow our business.” ....

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Telstra targets gamers in Up Your Game campaign for gaming product

Telstra targets gamers in Up Your Game campaign for gaming product
December 18, 2020 4:16
Telstra’s new Up Your Game campaign has launched, promoting the telco’s first branded gaming product Telstra Game Optimiser, designed to give gamers on the network an edge.
The campaign celebrates the unique rituals of gamers across Australia, and follows Telstra research that found 40% of gamers have a pre-game ritual with 73% believing it helps their performances.
The Up Your Game campaign features rituals submitted by gamers, and demonstrated by real games – Grace Watkins (@iamfallfromgrace), Ryan Pearson (@rhapsodyplays) and Terence Ignatius (@terenceignatius).
It focuses on how these rituals align with the use of the Telstra Game Optimiser product, which allows games to prioritise gaming traffic and reduce ping. ....

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