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New Plastic Stewardship Initiative Creates Incentives for Companies to Reduce Plastic Waste

Press release content from Business Wire. The AP news staff was not involved in its creation.
New Plastic Stewardship Initiative Creates Incentives for Companies to Reduce Plastic Waste
February 10, 2021 GMT
WASHINGTON (BUSINESS WIRE) Feb 10, 2021
Verra, a leading global nonprofit standard-setter, and the 3R Initiative, a coalition committed to achieving zero plastic waste, today launched a new plastic stewardship initiative that will establish the world’s first comprehensive framework for companies to verifiably manage and reduce plastic waste.
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More than 1,000 organizations have united behind a common vision and targets to create a circular economy for plastic as part of the Ellen MacArthur Foundation’s New Plastics Economy. Many are starting to set targets to collect and recycle the plastic waste they generate. Until now, there has been no integrated framework incorporating best practices for achieving and reporting on goals to collect ....

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What makes a sustainability leader? Meet circular economy innovators, P&G

What makes a sustainability leader? Meet circular economy innovators, P&G
With less than a month until the 2021 Sustainability Leaders Awards, this feature series showcases the achievements of the 2020 winners and reveals their secrets to success. Up next: The winners of the Circular Economy Innovation of the Year, Procter & Gamble.
Giraffe Innovation’s Rob Holdway and compere Julia Bradbury (right) present P&G with the award
As part of its own five-pillar plastics packaging strategy and its involvement in the Ellen MacArthur Foundation’s New Plastics Economy initiative, Procter & Gamble (P&G) is working to develop a system to place digital watermarks on packaging, so they can be identified by stakeholders, including consumers and waste management firms. ....

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