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Khon Kaen welcomes nearly 300 delegates to the PATA Destination Marketing Forum 2018


The PATA Destination Marketing Forum 2018 (PDMF 2018), with the theme “Growth with Goals’, officially began on Wednesday, November 28 attracting 290 delegates from 25 destinations.
The event, hosted by the Thailand Convention & Exhibition Bureau (TCEB) and the Tourism Authority of Thailand (TAT) with the support of Khon Kaen Province, brought together delegates from the public and private sectors for inspiring and insightful discussions on some of the major issues in marketing and managing tourism growth to lesser-known destinations.
Delegates travelled from all corners of the globe including Australia, Canada, China, Chinese Taipei, Hong Kong SAR, India, Indonesia, Japan, Jordan, Kenya, Lao PDR, Malaysia, Myanmar, Nepal, Pakistan, Palau, The Philippines, Singapore, South Africa, Spain, Sri Lanka, Timor-Leste, USA and Vietnam. ....

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Time for Sri Lanka Tourism to think more like tourists than brand builders


by Sanath Nanayakkare
Global e-Tourism Frontiers expert Damian Cook recently urged Sri Lanka Tourism Industry stakeholders to identify multiple ways to present a more inclusive destination image to the world thinking like tourists and more importantly thinking like millennial travellers who have upended the established order of the global travel business.
Speaking from Kenya to a virtual meeting in Sri Lanka hosted by Sri Lanka Tourism and Advocata Institute, Damian said the travel market today has radically changed and the way of building a brand has also changed substantially.
“Today a tourism brand is fragmented through the behaviour of millennial travellers. So it becomes much more complex – a logo, pictures of happy people or TV commercials are okay, but more than that, we need to be able to think more like tourists than brand builders. Many of us make that mistake. When we promote our destination, we don’t picture ourselves as tourist,” Damian said. ....

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