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Reduced sugar NPD to drive growth in bakery, report finds


By Helen Gilbert2020-12-21T11:02:00+00:00
Source: Getty Images
A heightened interest in health and wellbeing is fuelling demand for reduced sugar and calorie products, new research shows.
The European Bakery Industry report, commissioned by Tate & Lyle, surveyed 400 senior bakery professionals across Germany, France, Spain and the UK.
As many as 73% of respondents said foods with a lower sugar and calorie content were “the biggest driver of business growth”. 
The study found that more than two thirds (74%) of respondents were reducing the calorie content of products, 71% were cutting sugar levels and 54% were driving down fat levels. 
Meanwhile, more than half (54%) were focussed on free-from products, and 48% were looking to improve the product-consumption experience.  ....

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European bakery report reveals Covid-19 effect on NPD


By Helen Gilbert2020-12-15T15:29:00+00:00
Source: Getty Images
Bakery businesses are rapidly changing their new product development (NPD) cycles in response to new consumer buying habits triggered by Covid-19, new research shows.
The European Bakery Industry Report, commissioned by Tate & Lyle, surveyed 400 senior bakery professionals across Germany, France, Spain and the UK to capture the current challenges and opportunities seen across the bakery industry, alongside the long-term market trends.
Following the onset of the pandemic, it found a fall in demand for bakery products across the convenience retail (40%), wholesale (42%) and fresh bakery (53%) channels, with much larger reductions in the travel (79%) and out-of-home (89%) markets. ....

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European Bakery Industry report reveals Covid-19 effect on NPD

European Bakery Industry report reveals Covid-19 effect on NPD
bakeryinfo.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bakeryinfo.co.uk Daily Mail and Mail on Sunday newspapers.

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