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Reduced sugar NPD to drive growth in bakery, report finds


By Helen Gilbert2020-12-21T11:02:00+00:00
Source: Getty Images
A heightened interest in health and wellbeing is fuelling demand for reduced sugar and calorie products, new research shows.
The European Bakery Industry report, commissioned by Tate & Lyle, surveyed 400 senior bakery professionals across Germany, France, Spain and the UK.
As many as 73% of respondents said foods with a lower sugar and calorie content were “the biggest driver of business growth”. 
The study found that more than two thirds (74%) of respondents were reducing the calorie content of products, 71% were cutting sugar levels and 54% were driving down fat levels. 
Meanwhile, more than half (54%) were focussed on free-from products, and 48% were looking to improve the product-consumption experience.  ....

United Kingdom , Olivier Kutz , Public Health England , Tate Lyle , European Bakery Industry , Viennese Whirls , Less Sugar Angel , Public Health , ஒன்றுபட்டது கிஂக்டம் , ஆலிவர் குட்ஸ் , பொது ஆரோக்கியம் இங்கிலாந்து , டேட் லைல் , ஐரோப்பிய பேக்கரி தொழில் , குறைவாக சர்க்கரை தேவதை , பொது ஆரோக்கியம் ,