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How to Use Social Media in Email Marketing

How to Use Social Media in Email Marketing
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Similar Audiences and Google Merchant Center store importing are coming to Microsoft Advertising

Similar Audiences and Google Merchant Center store importing are coming to Microsoft Advertising
Microsoft Audience Network is also expanding to two new markets: France and Germany.
George Nguyen on June 1, 2021 at 12:06 pm
Microsoft Advertising will be rolling out Similar Audiences, the ability to import Google Merchant Center stores and an expansion of its Audience Network to include France and Germany, the company announced Tuesday.
Similar Audiences rolls out domestically. The Similar Audiences feature, which finds new customers by looking for searchers similar to the ones on your remarketing lists, will be rolling out to U.S. advertisers later this month. ....

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Psychographic Marketing: A Beginner's Guide

Simple, bid-based algorithms where the highest bidder took all fell behind.
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Algorithms were forced to get smarter, so the platforms could better-handle the brands appearing on them.
One notable way PPC and paid social have evolved is with targeting personas, interests, and behaviors.
Appealing on the personal level to potential customers by aligning messaging and targeting culminates in what is called psychographic marketing.
What Is Psychographic Marketing?
Psychographic marketing goes beyond just pointing an ad at a person who searched for something.
It takes into account factors such as the user’s mindset, emotions, needs, wants, and desires. ....

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