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Spotify Is Testing Price Increases - CelebrityAccess


Spotify Is Testing Price Increases
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(Hypebot) Spotify is testing price increased on several of its most popular plans.
We knew that Spotify had tested price increases in its home Scandinavian market where music streaming and Spotify dominate.
But now comes word that Spotify is testing price increases in the UK as well.
The test was discovered by Alex Hern, the UK Technology Editor at The Guardian after a consumer survey was sent out to Spotify’s UK users.
New prices for the Premium Individual, Duo, and Family plans of £10.99, £14.99, and £19.99, respectively up from £9.99, £12.99, and £14.99 now. ....

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Spotify is testing price increases in the UK - Music Business Worldwide


Music Business Worldwide
March 11, 2021
Credit: Chubo/Shutterstock
Spotify is currently testing consumer appetite for increased subscription charges in the UK for its Premium Individual, Duo and Family plans.
SPOT’s price increase testing in the market was spotted by Alex Hern, the UK Technology Editor at the
Guardian after a consumer survey was sent out to the music streaming company’s users in the country.
The survey notes increased prices for the Premium Individual, Duo and Family plans of £10.99, £14.99 and £19.99, respectively.
The prices are currently £9.99, £12.99 and £14.99, respectively.
The market-testing follows comments made by Spotify Chairman & CEO Daniel Ek on the company’s Q4 2020 analyst call in February in which he confirmed that price rises will become part of the company’s growth strategy going forward. ....

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