Music Business Worldwide March 11, 2021 Credit: Chubo/Shutterstock Spotify is currently testing consumer appetite for increased subscription charges in the UK for its Premium Individual, Duo and Family plans. SPOT’s price increase testing in the market was spotted by Alex Hern, the UK Technology Editor at the Guardian after a consumer survey was sent out to the music streaming company’s users in the country. The survey notes increased prices for the Premium Individual, Duo and Family plans of £10.99, £14.99 and £19.99, respectively. The prices are currently £9.99, £12.99 and £14.99, respectively. The market-testing follows comments made by Spotify Chairman & CEO Daniel Ek on the company’s Q4 2020 analyst call in February in which he confirmed that price rises will become part of the company’s growth strategy going forward.