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'Nigerian Marketing Industry Prone to Budget Decline without Collaboration'


Raheem Akingbolu
A former President of the Association of Advertising Agencies of Nigeria (AAAN), Mr. Kelechi Nwosu has predicted a more declining future for the Integrated Marketing Communications (IMC) industry, if the practitioners fail to yield to the wise counsel of experts on the need for agencies to collaborate amidst striking global advertising fortune.
Speaking at a forum organised by journalists in Lagos, titled: ‘Partnerships: The future of Building Vibrant IMC Ecosystem,” he charged stakeholders to collaborate at different levels in order to grow the burgeoning Nigerian advertising market.
He reiterated that the IMC space has become more complex and therefore requires collaboration and partnerships for economic productivity. ....

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UNC J-School Hiring Flap Shows Its Lack of Focus


UNC Chapel Hill boasts one of the premier journalism schools in the country, but the recent controversy — of its own making — threatens to be not just a distraction but a detraction.
The UNC Hussman School of Journalism and Media possesses a stable of top-tier teaching and research faculty, several of whom spent years in the profession. The school’s graduates routinely land jobs at national media outlets across the country, while others fill the open spots at community newspapers like The Pilot across this state. Its alums are among some of the most prominent journalists and media personalities in the nation, a number of whom have won major awards like Pulitzer Prizes. ....

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Pazarlama iletişimi nedir? / İş Yaşamı - Kariyer / Milliyet Blog

Pazarlama iletişimi nedir? / İş Yaşamı - Kariyer / Milliyet Blog
milliyet.com.tr - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from milliyet.com.tr Daily Mail and Mail on Sunday newspapers.

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UOG's new Hyflex program will allow students to choose online or campus learning for some classes

UOG's new Hyflex program will allow students to choose online or campus learning for some classes
kuam.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from kuam.com Daily Mail and Mail on Sunday newspapers.

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Kapil Sharma elevated as GM, Consumer Marketing, at Ford India

Kapil Sharma elevated as GM, Consumer Marketing, at Ford India
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