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Hyundai says the future wants its car back in new Tucson campaign via Innocean Australia


July 27 2021, 9:21 am | BY Ricki Green | 7 Comments
Hyundai is to launch its new brand organising idea this month, called “Imagine that” with the all-new Tucson SUV in a campaign that brings Australians closer to tomorrow’s car today by creative agency, Innocean Australia.
 
Hyundai Australia’s new brand idea focuses on Hyundai’s world class innovation credentials. The all-new Tucson marks a step change for Hyundai, helping customer reappraisal of the brand to one which is more visually desirable and innovative.
The campaign idea, “Tomorrow wants its car back” is based on the revolutionary all-new Tucson as a preview of Hyundai’s bold design and innovation led future, a car that looks so futuristic that it really shouldn’t be available in 2021. The campaign execution sees robots coming from the future to steal back what is rightfully theirs from 2021. ....

Adrian Shapiro , Mitchell Sutton , Michael Spizzia , Helen Gilmartin , Louis Moore , Juliana Bacmaga , Emma Hodge , Kate Gooden , Justin Bromley , Dan Oconnell , Warrick Nicholson , Simon Clarke , Ben Eagleton , Sarah Gardan , Wes Hawes , Ross Giardina , Nick Cook , Alastair Stephen , Craig Sloane , Simon Lister , Karl Bates , Lisa Yau , Isabelle Howarth , Elliott Wheeler , Kevin Goult , Menezes Ribeiro ,

Hyundai Tucson gets inspected by futuristic robots in new campaign via Innocean


Hyundai Tucson gets inspected by futuristic robots in new campaign via Innocean
July 27, 2021 9:29
Hyundai has launched a new campaign for the new Hyundai Tucson SUV via Innocean Australia.
The “Tommorrow wants its car back” campaign is part of the “Imagine that” brand platform Hyundai will launch this month.
In the 60 second spot, a couple with their chocolate Labrador go inside their home, whilst unbeknownst to them, their Hyundai Tucson gets investigated by alien-looking robots. After the dog barks at the robots, they drive away and vanish.
Kevin Goult, Hyundai Australia chief marketing officer, said: “This truly is a flexible, fully integrated campaign designed to work with the requirements of our business this year and represents a step-change for Hyundai. This is only the start.” ....

Sarah Gardan , Ben Eagleton , Simon Clarke , Wes Hawes , Ross Giardina , Nick Cook , Adrian Shapiro , Mitchell Sutton , Helen Gilmartin , Alastair Stephen , Louis Moore , Craig Sloane , Juliana Bacmaga , Simon Lister , Emma Hodge , Karl Bates , Isabelle Howarth , Lisa Yau , Kate Gooden , Kevin Goult , Elliott Wheeler , Menezes Ribeiro , Dian Hartley , Justin Bromley , Michael Corridore , Jack Hutchings ,

Toyota Reaches for a Cleaner Future in New Campaign


The sky is the limit.
Toyota Australia’s new campaign, ‘In Our Nature,’ focuses on a commitment to a cleaner and safer world for everyone.
Created in collaboration with Saatchi & Saatchi Australia and Revolver Film’s director Stephen Carroll, the integrated campaign rolls out across key media channels; broadcast, digital, OOH and in-store.
Featuring a little girl in her boxcar aiming for new greater heights, the campaign aims to highlight a 25-year commitment to innovation in alternative fuel technology. It also focuses on how ‘safety’ and ‘invention’ are ingrained in Toyota’s quest for a better tomorrow.
“Our belief is that world-class safety technologies should be available to everybody; and similarly, alternative fuel sources should be accessible to everyone, demonstrated by our leadership in hybrid technology and the recent introduction of the next generation Mirai Fuel Cell Electric Vehicle. We are always striving to continuously improve, ....

Elina Nassif , Simon Bagnasco , Ben Eagleton , Lee Sunter , Alex Speakman , John Pappas , Tom Collier , Michael Ritchie , Joe Heath , Kat Latour , Matt Tannock , Michelle Gulia , Jo Scott , Zoe Kypros , Mike Spirkovski , Lucy Trengove , Pierro Ruzzene Flavio Fonseca , Suhailah Davies , Seth Aitken , Zena Bartlett , Adam Ferrie Peter Cvetkovski , Stephen Carroll , Brand Management Communications , Creative Agency , Ben Court , Senior Brand Communications Coordinator ,