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Star Utsav and Star Plus lead U+R viewership in Week 15: BARC data
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Prof K Nageshwar: TV Becomes More Popular Even In Digital Age
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linkedin Broadcast Audience Research Council India, along with its technical committee (TechComm), has released the ‘TV Universe Estimates 2020’ (TV UEs). The TV UEs have been developed by computing the linear growth of TV households and individuals from the past two Broadcast India studies of 2016 and 2018, at geographic and demographic levels. Below are some of the updated TV Universe Estimates for broadcasters, advertisers, agencies and other industry stakeholders:
Households and individuals: The estimate suggests a 6.9% increase in the number of Indian households owning a TV set, with 210 million, as compared to 197 million in 2018. TV viewing too, increased by 6.7%, reaching 892 million, from 836 million in 2018. The TV owning female population grew by 7%, while the male population grew by 6%. The kids category (2-14 years-of-age) witnessed highest growth at 9%.
TV Universe Estimates 2020 indicates growth across several key TV viewing metrics.
15 Apr, 2021 - 01:22 PM IST | By indiantelevision.com Team
MUMBAI: Television measurement body Broadcast Audience Research Council India (BARC India) has revealed TV owning households have continued to grow, reaching 210 million in 2020. Home to over 1.3 billion people across 300 million households, India’s television viewing universe has expanded across several metrics, according to the TV Universe Estimates 2020 (TV UEs) report released by BARC.
Findings of the study play an important role in the structuring of BARC India’s sample design and in ensuring the selected panel represents a true microcosm of India. Equally important is that TV UEs also serve to properly project audience estimates to the population.
The Indian Media and Entertainment industry is on an inspiring growth path
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