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Crazy money and sneakerheads: Steve Duin column
Updated Mar 13, 2021;
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In the dog days of the pandemic, a 19-year-old University of Oregon dropout named Joe Hebert gave a Bloomberg Business reporter the inside scoop on his sneaker-resale adventures, a decision that cost his mother, Ann, her elite job at Nike.
Marketing is an essential part of sneakerhead culture, and “West Coast Joe” apparently decided his brand would be well-served by a Bloomberg cover story. Along the way, he told reporter Joshua Hunt that growing up in Portland gave him quite an edge in the insatiable quest for the product, or “kicks,” he could flip: ....

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