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Darn Tough Vermont Delivers Innovative Social Experiences with KERV

Darn Tough Vermont Delivers Innovative Social Experiences with KERV
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Darn Tough provides 39,230 meals to support summer hunger relief

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All profit from Giving Day donated to the Vermont Foodbank
Vermont Business Magazine Darn Tough Vermont and the Vermont Foodbank are helping ensure kids in their home state remain food secure in the coming season. Many that benefit from free or reduced meals during the school year often see that access change during the summer months. The company is donating 100% of its May 19 profit from online sales to the Vermont Foodbank, resulting in 39,230 meals contributed.
The additional support brings the total number of meals donated to nearly 900,000 over the course of their partnership.
This is the second major 2021 initiative by Darn Tough to reduce hunger – a challenge that affects nearly every community in Vermont, the country, and the world. Earlier this year, the company partnered with the now famous Bernie Mitten Maker, Jen Ellis, to create the JENerosity sock, which provided 294,111 meals to Vermonters through the Vermont Foodbank. ....

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'JENerosity' Felt Immediately with Darn Tough Vermont®

NORTHFIELD, Vt., Feb. 1, 2021 /PRNewswire/ Darn Tough Vermont and mitten maker Jen Ellis brought big time joy and generosity to the Vermont Foodbank in under 24 hours. The two partnered together to make a custom premium Merino wool sock that mimics the now famous mittens Bernie Sanders wore on Inauguration day.
“Being able to turn around and give so much to the Vermont Foodbank so quickly really shows how much people care about their neighbors,” says Ric Cabot, Founder and CEO of Darn Tough Vermont. “Selling out in under 24 hours and having sales in all 50 states is astounding. I think people in this country are a lot closer than we think.” ....

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