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Black Friday taking consumers from bricks to bytes


Black Friday taking consumers from bricks to bytes
13 December 2020 7:00 AM
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With the Festive season upon us, it is worth unpacking some of the data to better understand exactly how consumers reacted this year.
Isana Cordier, Sector Head: Consumer Goods and Services at Absa Group joins Bruce Whitfield for Absa Insights into Black Friday trends. Click below to hear their chat - or read her opinion piece detailing the trends.
Highly regarded marketing and investment commentator Professor Scott Galloway of Stern University recently shared a fascinating statistic: More US households own an Amazon Prime Membership than decorate a Christmas Tree, own a pet or go to Church in 2020. ....

South Africa , Isana Cordier , Scott Galloway , Bruce Whitfield , Bureau Of Economic Research , Quarterly Labour Force Survey , Foschini Group , Western University , Absa Group , Sector Head , Consumer Goods , Absa Insights , Black Friday , Professor Scott Galloway , Amazon Prime Membership , Christmas Tree , Absa Card , Card Issuing , Payment Acceptance , Stellenbosch Based Bureau , Economic Research , Home Improvement , Samsung Pay , Garmin Pay , Apple Pay , Fitbit Pay ,