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Inside Paytm's platform-agnostic play: wallets don't make money, bet on insurance, FASTag, et al.



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Synopsis
It doesn’t bother Paytm whether its customers are using UPI, wallets, or cards as long as the transaction happens within its ecosystem. It has delinked its growth from mobile payments. Paytm wants to use its platform to sell multiple financial services such as digital gold, mutual funds, insurance, etc. Is wallet as a model losing its biggest exponent?
“I m putting all my eggs in one basket.I m giving all my love to one baby.”Follow the Fleet, a 1936 hit, made the song Irving Berlin wrote for the film immortal. The protagonists in today’s story, however, are strong believers of putting the eggs in different baskets. They believe the real deal in digital payments should play out much beyond the confines of the current ecosystem. Indeed, India’s fintech sector is witnessing the shifting ....

Irving Berlin , Payment Wallet , Mobikwik App , Digital Payments , இவிஂக் பெர்லின் , கட்டணம் பணப்பை , மோபிகுவிக் செயலி , டிஜிட்டல் கொடுப்பனவுகள் ,