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Saputo launches grated variant of Cathedral City Extra Mature cheddar

Saputo launches grated variant of Cathedral City Extra Mature cheddar
thegrocer.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thegrocer.co.uk Daily Mail and Mail on Sunday newspapers.

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Cathedral City Extends Mini Snacking Range

7th April 2021
Saputo Dairy UK has announced the launch of a new Extra Mature line within its range of Cathedral City Mini Cheese Snacks.
Cathedral City Mini Extra Mature launches in Morrisons this month, building on the existing range of Mature & Mature Lighter.
The brand stated that the new netted six-pack snacking cheese aims to capitalise both on growth of in-home snacking behaviour since the onset of Covid-19 and on recent consumer propensity for self-treating, which has seen almost one million new buyers enter the Extra Mature cheese market.
Anca Lazar, Senior Brand Manager Cathedral City Snacking, commented: “As in-home consumption occasions have rocketed in the latest year of national and regional lockdowns, so too has in-home snacking behaviour, Kantar reporting a significant 21% growth in (snacking) occasions. A perennial favourite and comforting fridge staple, cheese has been a popular go-to for consumers throughout this troubling time, being consumed ....

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Dairy: Cheese: Top Products 2020

By Kevin White2020-12-18T00:01:00+00:00
Source: Unsplash
Brits might be divided over Brexit and coronavirus rules, but they are united in their love of cheese. Driven by an increase in scratch cooking and a resurgence in homemade sarnies, consumers spent a quarter of a billion pounds more on cheddar and the like this year. That saw the category’s value sales climb by 10.4% to a record-breaking £2.7bn.
Cheese was near-ubiquitous in shoppers’ baskets – and in their kitchens. A poll in July of 1,053 people by the Speciality Cheesemakers Association found that 25% used cheese when cooking once a week, with 28% using it twice a week, 15% three times a week, and 11% four to six times a week. ....

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