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Maria Vorovich of GoodQues: “Worship insights!” Worship insights! Every company decision should start and stop with the target audience. Brands that are consumer-obsessed are the brands that are the most trusted and believable. REI is a great example of this sort of brand; REI closes during the biggest retail holiday of the year Black Friday because they know that their community of consumers will […] The Thrive Global Community welcomes voices from many spheres on our open platform. We publish pieces as written by outside contributors with a wide range of opinions, which don’t necessarily reflect our own. Community stories are not commissioned by our editorial team and must meet our guidelines prior to being published. ....
To revist this article, visit My Profile, then View saved stories. “Stella came off the train from Scotland smelling of goats,” Isabella Blow chortled down the phone to me. It was the summer of 1993 and Stella Tennant had been scouted for the December British Vogue “London Babes” story to be shot by Steven Meisel. The portfolio was being orchestrated by Isabella Blow and stylist Joe McKenna and they were searching for striking bluebloods with Meisel-level allure. The wide-eyed, gangly young writer Plum Sykes had also been enlisted on the hunt and remembers the “tiny little passport photo” that was submitted to Isabella, of Stella with her septum ring. “She was remarkable looking,” Sykes recalls, “she came in and she was just so incredibly cool that I was intimidated. She was so level headed and not vain, she wasn’t grand, she was just this really cool beautiful country turnip.” Sykes continues, “She looked like a model but was very grounded. She ju ....