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Outdoor Travel Firms Get Creative to Hook First-Timers on Fresh Air


More travel executives get their mission-critical industry news from Skift than any other source on the planet.Tell me more
The pandemic not only diverted a flow of travel dollars from city breaks to the great outdoors, it delivered a torrent of new audiences.
The challenge now for those companies benefiting from the behavioral shift is how to stop the tide from turning once the crisis subdues.
RV rental firm Outdoorsy, for example, went from 400 percent year-on-growth in its early years to 4,500 percent growth in the high season last year. It also raised $50 million in funding in 2019.
“We’re starting 2021 with 145 percent growth, and a good proportion are first-time renters,” said Jen Young, co-founder and chief marketing officer, speaking at Skift Live Short-Term Rental and Outdoor Summit on Wednesday. “There’s been a significant influx of new consumer demand.” ....

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Art of the invite: Brevard business aims to increase Black participation outdoors


An excited group poses during one of Black Folks Camp Too’s very first backpacking trips on the Mountains-to-Sea Trail.
Earl B. Hunter Jr. describes his younger self as a “Good Times kid,” growing up on free lunch and government assistance in Columbia, South Carolina. He wasn’t great at school he didn’t even learn to read fluently until he was a teenager but he had a quality about him. And he had a mentor. 
His name was Marion Cooper “Fuzzy” Thompson, he was a guidance counselor, and he changed Hunter’s life. 
“What he would tell me was, ‘Don’t be a woulda, coulda, shoulda kid,” said Hunter. “Don’t be that kid that perpetuates the stereotype that folks have of you.” ....

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