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The power of 'Priceless'


The power of ‘Priceless’
Kirsty Redfearn, vice president integrated marketing and communications, Australasia, at Mastercard shares her thoughts on the recent Mastercard Experience Research and why now more than ever, consumers are prioritising experiences.
August 3, 2021 9:27
by KIRSTY REDFEARN
The pandemic has driven people to redefine their expectations of experiences. In fact, we uncovered that 71% of Aussies value experiences over material possessions, meaning there is a growing expectation that experiences leave an everlasting positive imprint on lives, communities, and the world.
It’s been two decades since Mastercard tapped into the power of experiences and introduced its mantra of ‘Priceless’ to the world, a vision that continues to serve as a catalyst for development of deeper, richer, more compelling consumer engagement. Rooted in emotion and experiences, ‘Priceless’ leverages a universal truth – that experience, especially shared ....

Sydney Harbour , New South Wales , Kirsty Redfearn , Mastercard Experience Research , Currumbin Wildlife Sanctuary , Mastercard Experience , Mastercard Global Foresights , சிட்னி துறைமுகம் , புதியது தெற்கு வேல்ஸ் , கர்ரம்பின் வனவிலங்கு சரணாலயம் , மாஸ்டர்கார்டு அனுபவம் ,

17 days before asbestos clean-up crews were sent to Brisbane school


17 days before asbestos clean-up crews were sent to Brisbane school
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It took 17 days for the Education Department to be notified and to send out a clean-up crew after contractors disturbed asbestos while installing airconditioning at a Brisbane school.
The incident was among 19 asbestos “exposure incidents” at Queensland schools during the installation of airconditioning under the government’s Cooler Schools program since 2019.
Education officials faced a grilling about asbestos removal at Sunnybank State High School during budget estimates.
Credit:Rohan Thomson
On November 9, at 6.35am, airconditioning contractors disturbed asbestos at Sunnybank State High School but a professional crew was not sent to the school for testing, and to clean up more than 30 rooms, until November 26, 17 days later. ....

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