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Australia COVID: Why Australia needs a supercharged vaccine rollout to avoid snap lockdowns into 2022

If Australia’s vaccine rollout doesn’t catch up to other countries, border reopenings will be delayed and the risk of snap lockdowns will continue for all of 2022. ....

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From grannies flipping the bird to free beer, the creative approaches to promoting Covid vaccines

Given the increasing vaccine hesitancy, it’s crucial public awareness campaigns address community concerns. But Kirsten McCaffery, director of the Sydney Health Literacy Lab at the University of Sydney’s School of Public Health, told the ABC, it is “very unclear to date what the $24m spent on the vaccination communication campaign by the government has produced”.
There is one government Covid-19 vaccine ad. Heavy on information, low on creativity, the ad is less than inspiring, especially when compared with the efforts of other countries.
Perhaps Australia could draw some inspiration from these countries that have enlisted some of their most valuable resources, from free beer to celebrities, in their mission to counter vaccine hesitancy. ....

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New Zealand and Singapore have catchy new COVID vaccine ads. Should Australia do the same?

New Zealand and Singapore have catchy new COVID vaccine ads. Should Australia do the same?
By Max Walden
You know what this is? It s the metaphorical door to freedom, says a smiling healthcare worker in New Zealand s public health campaign promoting take-up of the COVID-19 vaccine.
Punchy, funny and barely a minute long, the governments of New Zealand and Singapore this week rolled out new video ad campaigns encouraging citizens to get the jab.
The Singapore ad features Phua Chu Kang, the main character of a popular 1990s sitcom, and includes a number of his catchphrases.
People online responded largely positively to the campaign, despite many describing it as cringey . ....

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Academics partner with industry and policy makers on new research

Academics partner with industry and policy makers on new research
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