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'The Greatest Never Settle' In New International Gatorade® Campaign


The Greatest Never Settle In New International Gatorade® Campaign
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HIGHLIGHTS PARTNERSHIPS WITH UEFA CHAMPIONS LEAGUE
DUBLIN, March 8, 2021 /PRNewswire/  Gatorade®, the world s number one sports drink , is launching a powerful international campaign for 2021 titled The Greatest Never Settle, highlighting the brand s ongoing commitment to inspire the next generation of athletes on their path to greatness.
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Anchored by a new film featuring the world s best athletes across its most thrilling sports, including six-time Ballon d Or winner
Leo Messi, twenty-three-time Grand Slam tennis champion
Serena Williams, 2019 Copa América winner and Manchester City forward ....

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Gatorade Smart Wearable Launch Gx Sweat Patch


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Gatorade has officially launched a new fitness wearable, the Gx Sweat Patch. For the first time ever, the brand is giving athletes everywhere access to Gatorade Sports Science Institute’s 30+ years of research and insights.
The Gx Sweat Patch is a one-time use, a first-to-market wearable that tests users’ sweat to determine their level of hydration. The data received through the sweat patch corresponds to Gatorade’s Gx App where it will inform athletes how efficiently they hydrate and hopefully help them recover faster, avoid lactic-acid build-up and cramps in the process.
The Gx Sweat Patch is applied on the left inner arm prior to workouts allowing the patch to absorb the sweat, funneling the body fluid through the color-changing channel bordering the patch. After the workout, consumers are asked to scan the patch on the Gx App, where insights would let athletes know how much fluid they lost during their training and how much sodium is necess ....

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Take a Break from Average Joes With These 17 Energizing Coffee Alternatives


Take a Break from Average Joes With These 17 Energizing Coffee Alternatives
Take a Break from Average Joes With These 17 Energizing Coffee Alternatives
From teas and kombucha, to juice shots and a beetroot blend, a world of coffee alternatives await to perk up pour-overs
Carrie Bell, provided by
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But first, coffee. According to The National Coffee Association, 63% of American adults drink the brewed beverage daily, with more than half of U.S. workers admitting to needing that hug in a mug and the caffeine buzz, laser focus, and increased physical and mental function that comes with it before heading to the office. In total, stats show more than 2.25 billion cups of java are consumed globally every day. With numbers like that, you gotta respect the drip. ....

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Gatorade introduces patch to measure hydration

Gatorade wants you to drink more of its beverage, and now, it can tell you how to do it most efficiently with its new Gx Sweat Patch. ....

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