IEG tracks sponsorship spending throughout pro leagues, including the National Football League. Its parent company is investment firm Bruin Sports Capital, founded by George Pyne, a well-respected sports executive and former NASCAR chief operating officer.
The NBA saw 13 new deals during its 72-game campaign, including from Microsoft. The tech sector helped the league bring in roughly $115 million per year in new spending. IEG said tech categories, lottery, gaming, telecommunications and banking pay more than $100 million annually for NBA sponsorships.
In a statement, Peter Laatz, IEG global managing director, also noted the NBA is within the NFL in sponsorship deals. The NFL made $1.62 billion from deals for its pandemic season. Laatz added the star power, number of games, variety of sponsorable assets and global popularity of the NBA all contribute to the league s continued growth.
Herald can reveal.
ADVERTISEMENT
The deal, should it be signed off by New Zealand Rugby’s provincial unions in the coming months, would be the biggest seachange since the game turned professional 25 years ago, and the largest transaction of this nature in NZ sports history.
New Zealand Rugby and Silver Lake have been in talks for over nine months, with the
New Rugby Australia Chief Executive outlines his vision for rugby in Australia as he takes over on his first day in the new role.
While Silver Lake’s minority stake remains under negotiation and could be anywhere from 10 to 15 per cent, with terms yet to be finalised, the
Exclusive: New Zealand Rugby field $465 million private investment offer from US tech giants Silver Lake
3 Feb, 2021 04:00 AM
5 minutes to read
Liam Napier is a sports writer for NZMELiam.Napier@nzherald.co.nz
New Zealand Rugby has received a $465 million offer from US technology investment giants Silver Lake for a 15 per cent share of commercial rights valued at $3.1 billion, the Herald can reveal.
The deal, should it be signed off by New Zealand Rugby s provincial unions in the coming months, would be the biggest seachange since the game turned professional 25 years ago, and the largest transaction of this nature in NZ sports history.
January 29, 2021 8:49 pm
Brown University Press Release
PROVIDENCE, R.I. [Brown University] After nearly a decade leading varsity, club and recreational sports programs as Brown University’s 17th director of athletics, Jack Hayes will leave the University on Feb. 5 to pursue new opportunities chief among them, he will become senior advisor to Bruin Sports Capital beginning on March 1. Colin A. Sullivan, deputy director of athletics, will serve as interim athletics director while Brown conducts a national search for Hayes’ successor.
Hayes leaves a legacy of success by Brown student-athletes, both on the field and in the classroom. His tenure includes Ivy League championship and school-record seasons, team and individual NCAA tournament appearances in multiple sports, a National Player of the Year award to a Bears lacrosse player, and two Senior CLASS Awards for most outstanding seniors in a given sport.
Brown Athletics director to step down after nearly a decade of leadership
Jack Hayes, director of athletics and recreation since 2012, leaves a legacy of success by Brown student-athletes on the field, in the classroom and in the local community.
PROVIDENCE, R.I. [Brown University] After nearly a decade leading varsity, club and recreational sports programs as Brown University’s 17
th director of athletics, Jack Hayes will leave the University on Feb. 5 to pursue new opportunities chief among them, he will become senior advisor to Bruin Sports Capital beginning on March 1. Colin A. Sullivan, deputy director of athletics, will serve as interim athletics director while Brown conducts a national search for Hayes’ successor.